Handyman services are highly sought-after no matter what neighborhood you work in. This is because something or the other is always going wrong in people’s houses, and they often need experts to come in as soon as possible. So, if you market your services properly, you’ll find yourself fully booked throughout the year.
Here are a few ways to promote your services in your neighborhood for the best possible response.
Set up your Google Business Profile
You should claim your Google Business Profile, and ensure all the information there is correct. Add your website, your social media links, and crucial information like timings and area of services. Also allow people to directly reach your appointment booking page from your profile.
When you have a well-curated profile, then you’ll rank well in your neighborhood when people search for handyman services in the area.
Hand out posters and flyers
Make a poster that advertises your services, and where you offer them. Also have your contact and booking information there, complete with some quotes or examples of successful projects in the area. Print out these posters and place them around the neighborhood for maximum visibility.
Similarly, make flyers that you can hand out to passersby and also place a few copies with local shops. Design these handyman flyers using PosterMyWall, and make sure they have all the information relevant to your business. Keep a stack of these on you, so that you can hand them out to people in your regular routine around the neighborhood.
Participate in community events
Community events are a great way to build connections with the neighborhood. So, volunteer at these, especially with physical tasks like building stalls, doing lighting and other tasks that fit your forte.
This way, you’ll be able to demonstrate your services, and drum up business in the neighborhood. You will also gain a positive reputation for your participation.
Go old school with yard signs and bench signage
You know those real estate agent ads in yards and on benches? Take a leaf from their book, and place your ads right near these ones. This will give you considerable visibility in the neighborhood, and also get you the attention of real estate firms in your area.
Often, you can find customers through these real estate firms. In addition, people who want handyman services are more likely to keep an eye out for such ads around the neighborhood, so you’ll get access to your customers as well.
Approach local property management firms
Similarly, you should build relationships with the local property management firms around you. Send them your flyers and try to set up a meeting as well. Let them know what services you offer, and what your availability generally is.
Once you partner with these firms, you’ll have access to even more people in your neighborhood, without having to conduct a whole separate set of marketing campaigns.
Go door to door
The classic door-to-door marketing method is still a good idea when it comes to tasks like neighborhood handyman services. So, take a look around and see if there are any issues you can identify in the houses. Then, approach these house owners and let them know what issues you identified.
Let them know you can do a more thorough inspection as well, and figure out if there’s anything to worry about. This will show your concern for the people in the neighborhood, and they’ll be more likely to hire you to fix any issues.
Create targeted online ad campaigns
While classic old-school marketing methods work great for a neighborhood, you cannot ignore the online aspect. Make sure your website and social media pages are up to date, and post there regularly. Use Google Ads and the ad tools on your social media platforms to market your services.
Allocate a budget for this purpose and test what posts work best. Then, run more posts like that and track their performance throughout the time they’re live. Narrow down these ads’ targeting to your local neighborhood, focusing on the demographics who own these properties. This will help you reach your audience directly.
Run email and SMS campaigns
For more personalized marketing, run email marketing campaigns and SMS marketing campaigns. These will let you get directly into people’s inboxes and remind them if they need any handyman work done.
There are numerous tools out there which let you run and track these campaigns, so find the best ones for your needs and budget. Then, run campaigns for the services you offer, and make it easy for your audience to book these services.
In conclusion, there are a lot of ways you can promote your handyman services in your local neighborhood. It’s best to use a healthy mix of classic and innovative marketing tips to get the results you want.